The University of Turku and Åbo Akademi, the two universities working in Turku, have a European Studies common portal. I just put there a few words on Cameron’s referendum’s decision. Mostly links to a few texts I found worth reading, and a parallel with the 1975 referendum.
Ps. This note’s title refers to the UK’s public diplomacy/nation-branding campaign started in the mid-1990s around Tony Blair’s government. More here, and here on Robin Brown’s blog (and what’s wrong with Waterworld? I liked it…).